Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the programmatic startup Spaceback and Nova, the buy-side business connected to Polar. But… Continue reading »
The post Ad Tech Turns To Social Creative To Bring Life Back To Banner Units appeared first on AdExchanger.
More Stories
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
AppLovin’s Play To Reach Non-Gaming Advertisers
JCDecaux’s 50th Smartframe unlocks new reach and impact for brands