Universal Pictures is using augmented reality to put you at the center of your own horror movie through a new promotion for the upcoming horror film Candyman, directed by Nia DaCosta and produced by Jordan Peele, who both co-wrote the film with Win Rosenfeld. The web app, developed by agency Powster, prompts users to say…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Lani Jamieson joins D3 to shape the next chapter of its growth
CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence
The One Show AI judge Sherina Florence releases hip-hop album for deadline push