November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How to Use Brand Marketing to Improve Performance Marketing Campaigns

Brands can no longer afford to focus only on either brand marketing and performance marketing if they want to survive. Consumers are no longer willing to have a strictly transactional relationship with brands. They want a deeper connection with brands before they buy, especially in the age of digital marketing with consumers being bombarded with…
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