Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $ 10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)… Continue reading »
The post MMI Says It Uncovered CTV Fraud Costing Advertisers $ 20 Million Per Month appeared first on AdExchanger.
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