Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on August 20, only impacted iPhone 12 users that were using the Facebook app. Instagram users and Audience Network partner apps… Continue reading »
The post Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February appeared first on AdExchanger.
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