How L.A.’s Only Black Women-Owned Dispensary Is Getting Its Message Out

In a highly regulated and still federally illegal industry, cannabis companies can’t rely on traditional large-scale advertising, nor do they have consistent access to popular digital platforms. The reality for many weed purveyors: another day, another deactivated Instagram account. That’s where hyperlocal marketing can come in, with a number of brands using the tactic as…
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