December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With iOS 15, Apple Will Get Permission Before Serving Its Own Targeted Ads

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has asked users to opt in to personalized ads in its own apps. It’s a big deal, but there’s also a big caveat: PersonalizedContinue reading »

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