“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Damian Benders, general manager of B Code Media. The world’s commitment to addressing social injustice has been magnified and reinvigorated. After the movement gained massive momentum in the past year, more advertisers acknowledged the… Continue reading »
The post Black Media Is An Untapped Goldmine, But Earning Trust Won’t Be Easy appeared first on AdExchanger.
More Stories
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser
CNN Revamps Weekday Programming Schedule Amidst Layoffs