November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As CTV Viewership Soars, It’s Time For Advertisers To Prioritize Deeper Attention Measurement

This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months at home in lockdown, without restaurants, movie theaters or live events to attend, television – more specifically, CTV – was the real winner. Between Q3 2019 and Q3 2020, streaming adoption increased 11% among viewersContinue reading »

The post As CTV Viewership Soars, It’s Time For Advertisers To Prioritize Deeper Attention Measurement appeared first on AdExchanger.


AdExchanger