SYDNEY, Wednesday: AUNZ magazine publisher Are Media has announced the rebranding of Ovato Retail Distribution (formerly Gordon & Gotch) to Are Direct across New Zealand and Australia.
Jane Huxley, the Sydney-based ceo of Are, said: We remain committed to supporting and strengthening the the magazine category, by ensuring retailers receive a reliable supply of diverse and relevant magazines to drive revenue and foot traffic in store.
“Are Direct will continue to distribute Are Media’s magazines and the magazines to 2000 retail outlets in Australia and New Zealand.”
“Coastlands is the largest shopping centre in Wellington – and the only one with two supermarkets.”
Around 250 employees who previously worked for Ovato have transitioned to Are Direct, with David Hogan continuing to lead the newly acquired business in Australia and Tony Edwards continuing to lead it in New Zealand.
The Are Direct name change becomes effective from 1 November, but Jane Huxley said: “It’s very much a case of business as usual.”
About Are Media
Are Media is a leading Australasian content and experiences company. Are Media NZ is the largest magazine publisher in the country and home to some iconic New Zealand brands, including Woman’s Day, New Zealand Woman’s Weekly, The Australian Women’s Weekly NZ Edition, Your Home & Garden, The New Zealand Listener and Air NZ’s Kia Ora. Are Media NZ’s brands are read by 2.6 million Kiwis each year, and more than 300,000 Kiwis engage online each month.
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