Settle in and get ready to rewatch–several times, at least–this French telecom ad, which starts with a meet cute, love-at-first-sight encounter and goes on to track major moments in the life of the couple and their growing family, all threaded together with a single fumbled smartphone. For its client Bouygues Telecom, creative agency BETC has…
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In a world where nearly everyone is always online, there is no offline.
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