December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How a Bet on Virtual Events Is Paying Off for TechCrunch

In January, the operations team at TechCrunch made a difficult call: no matter how tempting, all events would remain virtual for the remainder of the year. Now, the fruits of that decision have become evident. The Yahoo-owned publisher is on track to record its best year of revenue in company history, an achievement in which…
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