VMLY&R launches Colgate sustainable toothbrush campaign

AUCKLAND, Today: VMLY&R’s new integrated campaign for Colgate promotes their latest move to a more sustainable toothbrush range; unveiling toothbrushes made from recycled plastic and compostable bamboo handles. 

Colgate senior brand manager Brett Colley said: “We are at the early stages of an important sustainability journey to eliminate waste and decrease plastic usage.

“As part of this journey Colgate is making huge changes to their products and packaging.”

“The agency worked with Tierney Productions and Dreaver Productions on the tvcs.”

VMLY&R managing partner Fleur Head said: “We are pleased to have helped them introduce this new range to New Zealand audiences, an early-mover market, in a meaningful way.”

The agency’s full-service approach across both Wellington and Auckland offices, included the strategy, creative, content production, social and media placements, with the tvcs being filmed in Wellington (voiceover by Ladi6).

VMLY&R worked with Tierney Productions and Dreaver Productions on the tvcs.

• A full credits list was not available at press time – it will be published here later today.