Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on the CDP market covering… Continue reading »
The post Advertiser Perceptions CDP Report: Marketers Prioritize Privacy, Indie CDPs Start To Break Through appeared first on AdExchanger.
