November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

To Combat Bias in Advertising, IBM Is Enlisting AI’s Help

With an arsenal of data scientists, IBM is not aiming for small goals. They have their eyes on the big prize, demonstrated by one of their recent initiatives: addressing bias in advertising. Spearheading that drive is Randi Stipes, CMO of Watson Advertising and Weather; developer marketing at IBM, who shares that to best mitigate bias…
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