With an arsenal of data scientists, IBM is not aiming for small goals. They have their eyes on the big prize, demonstrated by one of their recent initiatives: addressing bias in advertising. Spearheading that drive is Randi Stipes, CMO of Watson Advertising and Weather; developer marketing at IBM, who shares that to best mitigate bias…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate