November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according toContinue reading »

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