December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AT&T Built a Virtual Reality Island Complete With a Movie Theater and a Clothing Store

AT&T has teamed up with lifestyle and gaming brand 100 Thieves to build a virtual reality space geared towards socialization. The heavily branded “AT&T Station” is a spaceship-like area within the social VR platform VRChat that offers a movie theater for HBO Max titles; games like trivia, billiards and hide-and-seek; and a clothing store full…
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