November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bringing Digital To The TV World With FreeWheel GM Dave Clark

Advertisers are ready to buy TV like they buy digital, says Dave Clark, general manager of Comcast-owned FreeWheel, on this week’s episode of AdExchanger Talks. As digital-like capabilities rapidly come online in the TV space – like buying across fragmented audiences, managing frequency, better targeting and understanding lower-funnel metrics – the demand is proving quick to follow,Continue reading »

The post Bringing Digital To The TV World With FreeWheel GM Dave Clark appeared first on AdExchanger.


AdExchanger