Finals Focus

AUCKLAND, Friday: Grey Lynn-based Acquire has been named as finalists at two offshore shows – the UK/APAC-based Drum Digital Awards and Australia’s B&T Awards.

An almost clean sweep at Drum saw Acquire named as a finalist in five categories: Best Buy Side Team, Best High Impact Campaign, Most Effective Use of Performance, Not-for-Profit/Charity and Rising Star.

The agency was also a finalist in the Data-Driven Marketing category at the B&T Awards.

Acquire won The Drum Best Ad Team in 2020, and Best Programmatic Trading Team at the B&T Awards, 2019.

“The Drum winners will be announced on 13 October. B&T winners will be announced at the B&T awards ceremony on 12 November.”

“We are honoured to have made the shortlist alongside other leading agencies and brands, but it would not have been possible if it wasn’t for the amazing team and clients we work with,” said Zane Furtado, GM (technology & innovation) at Acquire Auckland.

Acquire ceo Chris Schultz said: “It is a testament to the hard work our team puts in every day to ensure our clients get best-in-class services. The breadth of our nominations demonstrates this. In particular, being nominated for data-driven marketing is the reward for our investment in the new future for Acquire.”

The Drum winners will be announced at the virtual award ceremony on 13 October. B&T winners will be announced at the B&T awards ceremony on November 12.

About Acquire
Since 2011, Acquire, a leader in data-driven advertising, has been helping companies target the right audiences at scale with data and unique machine-learning algorithms. Over its almost 10 years, the organisation has operated with a single-minded focus on results. It has introduced over 30 new technologies to the New Zealand market, from a multi-platform provider to its proprietary smart-buying algorithm, Aladdin.

• acquirenz.com
• digitaladvertisingawards.asia/judges
• bandtawards.com.au