December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent could increase profits by a whopping 25-95%. The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new prospect. Acquiring a…
Adweek Feed