We have all seen the stats. According to research conducted by Bain & Company, increasing customer retention rates by a mere five percent could increase profits by a whopping 25-95%. The probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new prospect. Acquiring a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales