In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of… Continue reading »
The post The Rise Of The Walled Gardens Around ACR Tech In Smart TVs appeared first on AdExchanger.
More Stories
SquareOne and Thinkerbell launch game-changing financial literacy campaign for kids
Omnicom Expects Shareholder Approval on IPG Deal in March
Early bird deadline and Global Jury announced for Gerety 2025 Awards