In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of… Continue reading »
The post The Rise Of The Walled Gardens Around ACR Tech In Smart TVs appeared first on AdExchanger.
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