Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $ 52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies… Continue reading »
The post Would-Be Ad Earners Are Big Spenders; The Rise Of Shopping Bots appeared first on AdExchanger.
More Stories
Chemistry reimagines Digital Arena’s brand strategy
Election Night 2024 Set Tours: ABC News Introduces Its ‘Cohesive’ Set
Discover AALLLLL the Good Stuff with AA’s campaign quiz