Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $ 52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies… Continue reading »
The post Would-Be Ad Earners Are Big Spenders; The Rise Of Shopping Bots appeared first on AdExchanger.
More Stories
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
Go Media unveils eco-friendly ad-pack with Scope3