May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IBM Rebrands Global Business Services to IBM Consulting

Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be known as IBM Consulting. “We chose that name because we want to send a clear signal to the world about…
Adweek Feed