It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an update about what it’s doing to triage its data signal losses due to Apple’s AppTrackingTransparency framework, including the release of several new measurement-focused products. Facebook needs to make moves like these pronto. Formerly immutable truths… Continue reading »
The post Facebook Soldiers On Post-ATT With Much-Needed Tweaks To Its Measurement Suite appeared first on AdExchanger.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards