Digital director joins MBM

AUCKLAND, Tuesday: Indie media agency MBM has appointed Denise Tan as digital director, working collaboratively with client service director Will Tran.

She will be responsible for driving strategic thinking and marketing effectiveness across key accounts whilst helping to drive the continuous evolution of MBM’s digital product.

This is a new role has been added to the MBM Auckland team to support recent growth off the back of new business wins including Melodics Limited, E-commerce consulting projects and MBM’s growing Auckland Council Groupe remit. 

MBM head of digital media Emily Isle said: “With a passion for developing digital media strategies that address clients’ business needs, Denise brings extensive media experience from her nine years at PHD, leading award-winning brand and campaign work for both Skinny and Spark.

“MBM is now actively recruiting for multiple roles across the agency in Auckland and Wellington.”

“Most recently, Denise has been an integral part of teams who have secured global accolades with multiple APAC Effie Golds.

Denise Tan said: “I’m excited by the agency’s strategic approach to provide their exceptional roster of clients with innovative solutions. What MBM has achieved to date speaks for itself, and I feel privileged to be getting behind the wheel of such an impressive operation.”

Emily Isle said: “Denise brings an uplifting creative and positive energy to the team, along with a valuable strategic skill set of performance and brand building digital capabilities.”

About MBM
MBM (McCready Bale Media) was founded in 2010 by Sean McCready and Matt Bale, and has 80 staff in its Auckland and Wellington offices. Now part of Publicis Groupe, MBM’s services include strategy, media planning and buying, measurement and analytics consulting, search and SEO, social media management, plus content strategy and production.

• www.mbm.net.nz