November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snap’s Kenny Mitchell on Distinguishing Between the Noise and the Signals

In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can…
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