November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A’s general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis’ bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation. Beane’s analytics methods, which…
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