Drum expands social & content teams

AUCKLAND, Monday: Leading PR agency Drum has expanded its social & content team, appointing Felicity Hopkinson as social & content creative director, and Siobahn Brown as content & social media director.

General manager Katie Walton said: “Drum has a successful track record in the implementation of creative social campaigns, and has recently added both Bunnings and the Foodstuffs brands to its client portfolio.

“These appointments come in response to ever-growing client demand for social, content creation, influencer campaigns and media partnerships.

“As the social landscape becomes increasingly complex and crowded, brands are looking for new and effective ways to interact with their audience. Considered, creative thinking is key to driving cut-through for our clients, and we have prioritised this by carving out the newly-created role of social & content creative director.

“We are very excited about the possibilities this new role presents, and beyond delighted to have Felicity on board.”

“As the social landscape becomes increasingly complex, brands are looking for new and effective ways to interact with their audience.”

Hopkinson brings a wealth of experience to Drum. A variety of agency work has helped her build a skill set ranging from photography and film studio experience to magazine production, and she spent six years in London working on a client portfolio that included Extinction Rebellion, Rankin and Jack Daniel’s.

Assisting Hopkinson “in driving new levels of innovation” at Drum as well as overseeing the social and content team, Siobahn Brown joins the agency from a digital content specialist role in-house at Goodman Fielder, where she gained extensive FMCG experience working for clients including Fonterra and Foodstuffs.

Walton said: “Siobahn’s experience in launching new products to market through digitally-led campaigns is unmatched, and we are thrilled about the opportunities her first-rate knowledge will bring to Drum. Her appointment, alongside Felicity’s, escalates our social and content offering to new heights, and I cannot wait to see what this will mean for our clients.”

About Drum
Drum (originally Spark PR & Activate) was established in 2000 as a part of PHD Group NZ. Drum is a full-service marketing communications agency with expertise in public relations, content creation, social media marketing, experiential and activations, brand partnerships, sports marketing, sponsorships and media partnerships.

• www.drumagency.co.nz