May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Ads Rolls Out Performance Max Globally

Google Ads today announced the rollout of an ad unit that it claims will help advertisers bolster their incremental reach. Top line Dubbed Performance Max, the new offering lets media buyers book inventory across a range of Google properties including YouTube, Search, Discover, Gmail and Maps as part of a single campaign. The Google Ads…
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