The Trade Desk spent the last year and a half signing up a host of partners to support the Unified ID 2.0 program – but none of that means much without getting brand marketers involved. Most of UID2’s supporters so far have been ad tech companies and online publishers, which makes sense. Ad tech players don’t… Continue reading »
The post There’s (Finally) A Marketer Case Study For Unified ID 2.0 appeared first on AdExchanger.
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