May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Yankee Candle Began as a Christmas Gift of Melted Crayons

THE CONTAINER – Introduced in 1977, the apothecary-style jar has become Yankee Candle’s signature packaging. THE SCENT – Yankee Candle has 600 of them, but Spiced Pumpkin is No. 1 this time of year. THE FORMULA – The brand is known for the realism of its aromas and also their strength: One candle can scent…
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