Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending into the stratosphere, where it’s now rubbing shoulders in the “leader” category alongside Google and The Trade Desk. Rounding out the leader quadrant you’ll find Adobe, Amobee, Adform and Mediaocean. MediaMath, Criteo, Verizon Media (ahem,… Continue reading »
The post Amazon Busts Its Way To The Top Of Gartner’s 2021 Ad Tech Magic Quadrant appeared first on AdExchanger.
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