May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

If You Think a McRib-Inspired Cocktail Sounds Delicious Then You’re in Luck

McDonald’s is celebrating the 40th anniversary of its popular seasonal sandwich, the McRib, in a couple different ways this year. The first came in the form of an NFT, an exclusive digital rendering of the famous sandwich that the brand began releasing in limited quantities on Nov. 1. The second was a more traditional celebration…
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