Vital Farms’ Chicken Cam Captures a Bird’s-Eye View of Life in the Pasture

Vital Farms, known for its pasture-raised eggs, has put its chickens at the center of its advertising for years now, introducing them by name and touting an environmentally friendly “bullsh*t free” message. But in a new campaign, the brand has turned the creative over entirely to its avian workforce, developing what may be the first…
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