Peloton Remakes Classic Holiday Tale With a ‘Hella-Swole’ Scrooge Riding a Connected Bike

To break through his crusty outer shell, Ebenezer Scrooge had to see his life–past, present and future–laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol. But what if the old miser just needed an exercise-fueled endorphin rush? Fitness giant Peloton has used the beloved Charles Dickens story as…
Adweek Feed