Google’s Data-Driven Attribution Model Isn’t Perfect, But It Is Progress

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dmitri Kazanski, head of product for North America at MGID. Last click is the most commonly used attribution. Why? Because it’s very simple – but it’s also clearly flawed. A… Continue reading »

The post Google’s Data-Driven Attribution Model Isn’t Perfect, But It Is Progress appeared first on AdExchanger.

AdExchanger