November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Halo Infinite’s Marketing Is Building on the Franchise’s Iconic, Immersive Advertising

In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history. “Believe,” the intricately crafted, surprisingly emotional launch campaign for Halo 3, set a new bar for the role marketing could play in a game’s worldbuilding–and its strength lay…
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