Amex Invests in Shoppable Video Startup Firework as Retailers Flock to Livestreaming

As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend. The credit card company’s venture capital arm announced this week it is backing short-form shoppable video startup Firework with an investment of an undisclosed sum. Firework is a platform for merchants to create TikTok-like clips…
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