As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend. The credit card company’s venture capital arm announced this week it is backing short-form shoppable video startup Firework with an investment of an undisclosed sum. Firework is a platform for merchants to create TikTok-like clips…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Inghams teams up with Together for groundbreaking media strategy
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference