‘Out of Home Is a Great PR Opportunity’—BBC Creative Chief on the Art of Outdoor Ads

Despite working for a worldwide media operator, one of the leaders of BBC Creative, the British broadcaster’s in-house advertising agency, believes that outdoor is a medium that should stand alone, away from television adverts, to drive awareness of its content. James Cross, creative director for BBC Creative, spoke to Adweek as part of the Elevate…
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