Despite working for a worldwide media operator, one of the leaders of BBC Creative, the British broadcaster’s in-house advertising agency, believes that outdoor is a medium that should stand alone, away from television adverts, to drive awareness of its content. James Cross, creative director for BBC Creative, spoke to Adweek as part of the Elevate…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs