November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

On the Quest for Virality, Brands Fall Short When They Change Their Voice to Get Likes

In January 2017, Wendy’s revolutionized brand twitter by turning their Twitter fingers into trigger fingers. A social media manager hit gold that day when the brand chose to respond to a Twitter user who, as Wendy’s playfully accused, “had forgotten refrigerators existed.” Now there are a few important things to note here. First, Wendy’s didn’t…
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