When the puck drops for the 2022-23 NHL season, players will have branding on their official game-day uniforms for the first time. NHL’s chief business officer Keith Wachtel spoke at Adweek’s Brandweek Sports Marketing summit about the effort he spearheaded and how the NHL plans to unveil the new branded merch in a way that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform