The NHL Puts Flexibility at the Center of Its New Branded Jerseys

When the puck drops for the 2022-23 NHL season, players will have branding on their official game-day uniforms for the first time. NHL’s chief business officer Keith Wachtel spoke at Adweek’s Brandweek Sports Marketing summit about the effort he spearheaded and how the NHL plans to unveil the new branded merch in a way that…
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