“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro de Zanche, an audience and data strategy consultant. Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior? Let’s backtrack.… Continue reading »
The post Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers appeared first on AdExchanger.
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