May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Madden NFL 22 Celebrates a Classic Bo Jackson Campaign With a New Cover

MLB and NFL player Bo Jackson became an icon in 1989 thanks to Wieden+Kennedy’s popular “Bo Knows” commercials for Nike. Electronic Arts is paying tribute to that campaign and Jackson’s football prowess with a nostalgic digital cover for Madden NFL 22. “We revealed Madden NFL 22 with two of the greatest quarterbacks in history on…
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