May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Have You Heard of Kum & Go’s Kyle Scheele Meale? A Look Inside the Stunt That Swept TikTok

If you’ve spent any time on TikTok over the past few days, you may have seen the story of author Kyle Scheele and Midwestern convenience store chain Kum & Go. It’s a rather wholesome stunt that has gained serious steam on social media. What many didn’t know, however, is that the entire concept was actually…
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