NBCUniversal has teamed up with Yahoo’s demand-side platform to give advertisers direct access to inventory from the network’s streaming service Peacock, which launched in 2020. The aim is to make the connected TV buying process easier for marketers for scatter and upfront buys. Peacock inventory will be available on a programmatic guaranteed basis, meaning the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024