May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TikTok Shares Its Inaugural Culture Driver List

TikTok shared its first ever Culture Driver list, highlighting 14 collaborations between brand marketers and creators on its platform. A spokesperson for the video creation platform said, “The list underscores the type of creativity and authenticity uniquely possible on TikTok that catapulted brands into the cultural zeitgeist by helping fuel true virality with the community.”…
Adweek Feed