November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

‘We Don’t Mention the Brand:’ Inside Channel 4’s Social-First Reality Show for Instagram

Last week, “You Do You,” premiered on Instagram, a digital series focused on young creators. While most akin to a TV show, the program bucks convention in several ways–it’s made by a broadcaster, but it is designed for and lives on social media, in this case, Instagram, instead of TV. Its content is editorial in…
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